chart a COURSE for your brand

curated articles to help Guide you along your journey

Whether you’re just getting started, struggling to be discovered, grappling with the challenges of scale and growth, or angling to get into position to be acquired, browse the articles below for some helpful information and checklists.

Have questions about a topic that isn’t covered here?

Andrew Langlois Andrew Langlois

The Founder Bandwidth Dilemma

Starting and growing a business is often compared to rolling a snowball uphill. It takes a lot of effort and energy to get the ball rolling, and if you stop pushing it, it will quickly lose momentum and roll back down the hill. But what happens if the founder stops pushing the snowball? We explore this topic in our article.

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Andrew Langlois Andrew Langlois

Building an Exit Strategy

An exit strategy is a plan for how you will eventually exit the business. By planning for an eventual exit, you can build a more successful and valuable business that can attract investors, partners, and potential acquirers. Learn more now.

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Andrew Langlois Andrew Langlois

Monitoring and measuring the financial health of your startup

Monitoring and measuring the financial health of your startup is essential for its success. By regularly analyzing your cash flow, P&L statement, balance sheet, burn rate, and CAC, you can make informed decisions, identify potential issues, and take corrective measures. By focusing on these key metrics, you can ensure your startup's long-term financial health and success.

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Andrew Langlois Andrew Langlois

What is Net Promoter Score and How Do I Measure It

Once you have your first set of customers, understanding customer satisfaction is crucial for long-term success. One way to measure customer satisfaction is by using Net Promoter Score (NPS). Learn more about this metric in this article.

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Andrew Langlois Andrew Langlois

A glossary for early stage companies seeking investment

As an early-stage company, seeking investors can be a daunting task, especially if you are not familiar with the jargon and terms used in the investment world. In this blog post, we will provide a glossary of terms related to early-stage companies seeking investors to help you navigate this process with confidence.

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Andrew Langlois Andrew Langlois

The Business Model Canvas

The canvas business model is a strategic tool that helps businesses visualize and analyze their value proposition, customer segments, revenue streams, and more, but does so on a single page. This model can be especially helpful for manufacturing companies in the life science industry, where precision and innovation are critical to success.

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Andrew Langlois Andrew Langlois

How does Moore's Law relate TO your early stage life science company

When a company is in its early stages, it's common for the level of busyness to increase exponentially over time, much like the exponential growth in computing power described by Moore's Law. This can be attributed to a number of factors, including the need to build a product or service from scratch, establish partnerships and collaborations, secure funding, and grow the team.

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Andrew Langlois Andrew Langlois

Hiring a marketing agency to assist with investor relations

Investors are the lifeblood of your company, and it's essential to keep them informed and engaged. This is where a marketing company can be a valuable asset. Here are some reasons why you should consider hiring a marketing company to assist with investor relations.

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Andrew Langlois Andrew Langlois

Considerations when moving to clinical trials

Clinical trials are a crucial step in the drug development process, and drug discovery companies must carefully consider several factors before moving to this stage. In this blog post, we will discuss some of the things drug discovery companies need to consider when they are ready to move to clinical trials.

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